Thursday , 12 December 2019

Business Plan

Step 4: Detailed business/marketing plan

This step will produce the practical, detailed plan, based on the work carried out in the previous steps.

This step will include –

  • Targeted market definition, including:

    – Branch segmentation
    – Geographical prioritization

  • Sales and marketing infrastructure build-up
  • Detailed marketing and sales activity plan
  • Implications on the client’s R&D
  • Detailed schedule
  • Detailed personnel and resource requirements
  • Detailed budget requirements

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