GlobalWise Marketing & Business Development
Step 4: Detailed business/marketing plan
This step will produce the practical, detailed plan, based on the work carried out in the previous steps.
This step will include –
- Targeted market definition, including:
– Branch segmentation
– Geographical prioritization - Sales and marketing infrastructure build-up
- Detailed marketing and sales activity plan
- Implications on the client’s R&D
- Detailed schedule
- Detailed personnel and resource requirements
- Detailed budget requirements
Step 1: Study and analyze the client’s offer
Step 2: Study and analyze the market
Step 3: Business/marketing strategy
Step 4: Detailed business / marketing plan
Step 5: Perform sales and marketing